The hard part
We chose a minimalistic design language, and then the difficult part began: Absa clients in different countries had different requirements, across a multitude of African languages. The solution was a design system that could absorb that variation without fracturing the experience.
What it unlocked
The system let us roll the Barclays-to-Absa rebrand across every digital platform while the bank kept serving millions of customers, one central place to change things, shared by every designer on the digital estate. The exploration work covered Absa CIB and Absa Access.