Shoprite Financial Services · Retail fintech

A money transfer app for people the banks left out

Money transfer apps are often difficult to use and offer little to the user. The brief: an easy-to-use app to send cash from one person to another, quickly and securely, throughout Africa.

No bankaccount needed to send money across Africa
In-storecash send at every Shoprite till

Designing for inclusion

The app had to be useful for individuals and businesses across the continent. Users can register without a bank account, making it easy to send money back home or receive funds from abroad, the exact people traditional banking underserves.

The send-money journey, end to end

Sending money is six screens of trust: say what you want to do, enter an amount, pick a recipient, choose how to pay, check the summary, and get told plainly that it landed. I mapped the whole basic flow so every screen had one job, and nothing about fees or destination was ever a surprise.

Send money user journey, steps one to three: entry point, entering an amount, and choosing a recipient — Steps 1–3: what do you want to do, how much, and to whom

Send money user journey, steps four to six: payment method, summary and confirmation that the money was sent — Steps 4–6: how you pay, what it costs, and confirmation it landed