Iterating to simple
I designed the BagPortr website end to end, and behind it the tooling that tracks every bag. I started with a basic list of items and iterated until we reached something better than the existing three-way handoff. It was my first time in the aviation space, and the challenge was making a genuinely complex logistics process feel simple for the customer.
Four steps, door to carousel
The core of the design was collapsing a messy logistics chain into a flow anyone could follow at a glance: you book, we collect, we deliver, you receive. Every step maps to a tracked stage in the system behind it.
Booking around real constraints
The service only runs within a 60 km radius of the airport, so the booking flow leads with exactly that: pick your airport, drop in your suburb, and the site tells you straight away whether you’re covered, before anyone gets their hopes up.
The promise, in pictures
The whole experience rests on three things the design had to keep front and centre: it’s convenient, your bag is safe, and you travel with peace of mind.
